We reflected on a GOATed legacy to introduce an iconic product. Cool bit is I went to Dr. Dre’s house and recorded him narrating my script in a private studio session.
Required creative approval from LeBron James, Eminem, Serena Williams, Colin Kaepernick, Dr. Dre, and Jimmy Iovine.
ECD - J Smith
CD (Art) - Mint Li
CD (Copy) - Me!